So this is usually where I share with you that key moment where sparks flew, and I discovered my innate purpose for helping business owners thrive.
I SEE YOU, DOING A LITTLE BACKGROUND CHECK...
Yep; good ol' fashioned survival.
Picture it: I'm at my desk getting settled for the day, and an impromptu meeting is called with the board members, myself, and 82 other employees. We are told, "You have 36 minutes to get your belongings; the company is closing." Yikes!
Or here's another one: I find my dream job with the perfect commute, bring your dog to work days, company-paid trips - all the perks, only to be laid off a few months after my maternity leave due to the company being acquired.
You see, just like you, I've learned the lessons the hard way and had to pivot more than Kobe in the post.
long story short: it was survival.
But I quickly realized that they were trying to put a "quick campaign" band-aid hoping it would cover all of their business needs. Spoiler alert: it didn't.
Great marketing alone can only take you so far and once you hit a certain level, there are multiple areas of your business that need to be turned on its head, cleaned up, and re-systemized. I started noticing that most businesses marketing and fulfillment felt disjointed. What we see in ad campaigns don't resonate, or the product delivery is sloppy, leaving the user experience more confused than connected.
So I stepped in to help my clients look at the full, end-to-end picture, beyond the marketing and deep into the strategy, implementation, and "what comes next" of their business structure. And this is what led me here, to you, with a mission to help you run a business that maintains the synergy and connection to using them both.
Originally, I used my gifts purely toward marketing efforts for my clients
obm retainer services
obm mentorship services
To ensure that the backend of every business I touch is as badass as its owner by uniting the power of systems, marketing and data. Enabling you to focus on what you do best: innovate, inspire, and lead.
my mission
I'm qualified, I swear
Masters Degree in Integrated Marketing Communications
5+ year experience in corporate Marketing Operations and Automations
Large-scale team management and leadership
Extensive practical knowledge implementing techical processes for multiple industry types.