A dynamic Airtable Launch Hub that automates strategy, tasks, and data across webinars, waitlists, and challenges — all in one place.
Because launching shouldn’t feel like burning your business down to get more sales.
This system was built for CEOs who are tired of planning launches across 10 Google Docs, trying to remember what worked last time, and pulling reports from five places after it’s all over.
Whether they’re launching a webinar, a waitlist, a live challenge, or a live event, this build gives them one central hub — to plan, execute, and analyze before, during, and after launch.
Instead of starting from scratch every time, they press a button, select a launch type, and the entire plan populates — complete with tasks, timelines, creative strategy, and real-time performance metrics.
Built Using: Airtable Interfaces, Automations, Record Templates, and Zapier integrations.
Before this system, my clients were:
Running each launch from scratch
Digging through past folders and Slack to find what worked
Manually assigning tasks one by one
Reviewing launch results weeks after the launch ended
Forgetting to track what they’d do differently next time
And the biggest problem? The CEO had no place to visualize or compare launches, which made decisions feel emotional — not strategic.
By the end of the project, my client had a launch system they could duplicate with a click. The VA knew what to do. The CEO knew what was working. And the whole team had one place to execute from — no scrambling, no surprises.
Highlights included:
🗓️ 3 hours saved per launch week on project management
📈 2X faster visibility into what channels were converting💬 Launch debriefs now happen within 24 hours, not 2 weeks later
📂 No more buried docs — everything is in Airtable and updated live
READY TO WORK?
Qwantel Latay helps OBMs build, manage, and grow their businesses.
Get the OBM Starter Course
Free OBM Resources
On this side of the internet we fully celebrate all colors, genders, and lifestyles and fully back minority and LGBTQ led businesses.
And honey, if you can’t roll with that consider this one less tab in your browser to keep open.